The Kooples

A black storefront, a suggestive name and outfits for a British dandy. No, you are not in London, but on the Rue Étienne-Marcel (or in one of the brand’s 40 other stores in Paris). Launched in 2008 by the Elicha brothers (Alexander, Laurent and Raphaël), the brand caused an immediate sensation with its advertising campaigns that presented two extremely stylish people with a caption including their first names and "Together since…". Every kind of couple is featured: young, old, hetero, gay, famous, unknown. Shopping as a couple at the same shop is easy: on one side the women’s line, on the other the men’s. And certain pieces are even interchangeable.

Shopping for two

Fitted suits, chain-stitch blazers, cigarette pants, The Kooples men’s line is androgynous, rock ’n’ roll, and ever so slightly vintage. Obsessed by English elegance, the brand’s founders collaborated with their favourite tailor Norton & Sons — a Savile Row institution — to create the pattern for their gentleman’s jacket. The emblematic piece of the brand, it’s dressed up with a silk handkerchief, a beautiful lining and the famous little buttons adorned with skulls.

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