Maison Kitsuné

The high-profile co-founders and artistic directors behind this multifaceted brand, Gildas Loaëc and Masaya Kuroki, combined a clothing brand and an electronic music label to create Kitsuné, meaning fox in Japanese.

After setting up boutiques on Rue Richelieu, Rue Madame and Rue Condorcet, Maison Kitsuné opened its largest, flagship store here on Boulevard des Filles-du-Calvaire, just next to the concept store Merci. Each boutique has a completely unique design. Evoking a villa inspired by the Californian aesthetic of David Hockney, this store was designed in collaboration with French architectural agency HAau. Its succession of vast light-filled rooms are linked to one another while remaining completely independent. The transition from the ground floor to the basement is made via a monumental staircase made out of a bespoke marble developed specially by Brit designer Max Lamb.

Clothing rails are suspended from two white beams that run the length of the store, intersecting and structuring the 200m² space. The collections for men and women offer a contemporary vision of sober lines, graphic, colourful patterns, impeccable finishes and playful details. Instantly recognisable, the fox logo that is synonymous with the brand appears in many different forms.