L.D.B Paris

Born in Paris in 1989, L.D.B (initially known as Loft Design By) has enjoyed widespread and undeniable success, but retains a low-profile feel. Discretion is the watchword of this label, which has positioned itself as a pioneer in contemporary urban fashion for men and women alike, cultivating above all a simple, understated style.

Priority is given to fibres and meshes (cotton, linen, wild silk, cashmere, bamboo or soy fibre, etc.), in single colours (black, white, grey, pale blue…) and with simple, unembellished lines, the guiding principle being that style is above all a question of nature and comfort. Consequently, each collection is made of up of "basics" that, in fact, have nothing basic about them: impeccably tailored T-shirts and trousers, floaty sweaters, dresses that fall perfectly…

As for the store itself, it looks like a contemporary loft apartment, with its blend of bare wood, stone and brick. This is a place where the latest fashions come face to face with Montmartre's historical soul.

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