Bonton

Funnily enough, this children's brand is itself the baby of the son of the parents of another kids' label. Bonton was created by Thomas Cohen, son of the founders of luxury brand Bonpoint.

This auspicious heritage also ensured a healthy dose of originality, pushing Thomas to opt for a less classic niche on the market. The resulting concept has breathed new life into the wardrobes of 0- to 12-year-olds and met with international success. The Bonton formula? A knowing blend of conformism and difference, based on whimsical prints (stars are a staple motif), shimmering colour schemes (his garments are famed for their use of natural overdyes) and varied inspirations (trainers with prints of vintage cartoon characters, T-shirts with funny slogans, etc.).

What is more, the concept-store is brimming with complementary items such as accessories, household linens, crockery, decorative objects, toys, and books… not to mention a candy bar and even a special hairdressing salon just for your little angels!

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